The Universiti Malaya (UM), Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst at the same time are concerned with social responsibility and professional ethics. MMkt supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable in solving complex organisational marketing issues. Professionalism is cultivated through strategic and comprehensive marketing courses, while complex marketing problem solving skills are nurtured through courses such as Marketing Research, Data Analysis, Research Project, and other essential marketing-related courses. In addition, exposure to the latest marketing theories builds a global mind-set among students while providing solutions to marketing problems. The pedagogies are aimed at optimising the efficiency of the learning process. Each student is required to complete a minimum of 42 credit hours of learning and research activities. On the average, the students will require 1 year of study.
Full-Time Duration: 2 Semesters + 1 Special Semester, (Coursework)
Programme Structure
Core Courses (14 credits)
Marketing Research Methods
Research Project
Industry Engagement
Product Development & Innovation
Strategic Marketing
Specialisation Course (12 Credits)
Digital Media Marketing
Consumer Behaviour
Global Branding
Integrated Marketing Communications
Elective Courses (6 credits)
Tourism & Hospitality Marketing
Marketing Data Analysis
Contemporary Themes in Marketing
Services Marketing
Trade Marketing
Career Prospects
Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, Consumer Insights Analyst, Advertising Manager, Social Media Manager, Marketing Consultant, Sales Manager, Global Marketing Strategist, Integrated Marketing Communications Manager, Public Relations Manager, E-commerce Manager, Event Marketing Manager.
Tuition Fee
Local
RM26,700
Note: Tuition Fee are subject to change.
International
RM60,100
Intake
Semester 1 (October) Intake
Semester 2 (March) Intake
Note: Subject to the availability of the programme offering.
Entry Requirement
General Entry Requirements
For applicants with a CGPA of not less that 3.00:
Possess a Bachelor's Degree with a CGPA of not less than 3.00; or
For applicants with a CGPA of 2.50-2.99 (must fulfill at least one of the following):
Graduate from Universiti Malaya; or
Accumulate at least one (1) year of work experience in related fields; or
Produce publications in related field; or
Receive a scholarship; or
Serve as a staff member of a government agency; or
Pass an interview conducted by Faculty; or
Pass a Special evaluation by Faculty.
Specific Entry Requirements
General University Requirements: Fulfill the General University Requirements
Bachelor’s Degree Qualification: Possessed a Bachelor Degree (Honours)
Equivalent Qualification: N/A
Related Fields: N/A
Special Requirements: Passed the interview by the Faculty.
English Requirements
Malaysia University English Test (MUET): Band 4.0; or
International English Language Testing System (IELTS) Academic: Band 6.0; or
Test of English as a Foreign Language (TOEFL) – Paper-Based Test (PBT): Not applicable; or
Test of English as a Foreign Language (TOEFL) – Internet-Based Test (IBT) (Centre-Based): Score 60; or
Test of English as a Foreign Language (TOEFL) – Computer-Based Test (CBT): Not applicable; or
Test of English as a Foreign Language (TOEFL) – Essential Online: Score 8.5; or
Pearson Test of English (PTE) Academic: Score 59; or
Cambridge English Qualifications & Tests – Linguaskill Online: Not applicable; or
Cambridge English Qualifications & Tests – B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency: Score 169; or
Cambridge English Qualifications & Tests – B2 Business Vantage, C1 Business Higher: Not applicable; or
Occupational English Test (OET) (Conventional / Online): Not applicable; or
Cambridge English: First (FCE): Not applicable; or
Cambridge English: Advanced (CAE): Not applicable; or
Cambridge English: Proficiency (CPE): Not applicable