The Universiti Malaya (UM), Master of Marketing (MMkt) aims to produce graduates with advanced knowledge and skills in marketing who can manage organisations whilst at the same time are concerned with social responsibility and professional ethics. MMkt supports the vision of UM to become a world-renowned educational institution in terms of teaching by offering a unique master's degree programme in the country on par with similar programmes offered by internationally renowned business schools. It supports the mission of UM by developing a quality and relevant study programme in line with the needs of the country to form a professional and highly skilled marketing management team capable in solving complex organisational marketing issues. Professionalism is cultivated through strategic and comprehensive marketing courses, while complex marketing problem solving skills are nurtured through courses such as Marketing Research, Data Analysis, Research Project, and other essential marketing-related courses. In addition, exposure to the latest marketing theories builds a global mind-set among students while providing solutions to marketing problems. The pedagogies are aimed at optimising the efficiency of the learning process. Each student is required to complete a minimum of 42 credit hours of learning and research activities. On the average, the students will require 1 year of study.
Full-Time Duration: 2 Semesters + 1 Special Semester, (Coursework)
Programme Structure
Core Courses (14 credits)
Marketing Research Methods
Research Project
Industry Engagement
Product Development & Innovation
Strategic Marketing
Specialisation Course (12 Credits)
Digital Media Marketing
Consumer Behaviour
Global Branding
Integrated Marketing Communications
Elective Courses (6 credits)
Tourism & Hospitality Marketing
Marketing Data Analysis
Contemporary Themes in Marketing
Services Marketing
Trade Marketing
Career Prospects
Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Product Manager, Consumer Insights Analyst, Advertising Manager, Social Media Manager, Marketing Consultant, Sales Manager, Global Marketing Strategist, Integrated Marketing Communications Manager, Public Relations Manager, E-commerce Manager, Event Marketing Manager.