BACHELOR OF MEDIA STUDIES



Programme Overview

The Bachelor in Media Studies programme aims to produce good graduates who are knowledgeable, technology literate and skilled in producing worthwhile media texts, as well as able to contribute to the field of media and communication, whether as professional industry practitioners, or as scholars and intellects.


The programme is offered as a full time programme with 122 credits, with a minimum study-duration of 7 semesters plus 1 short semester and a maximum study-duration of 11 semesters.


The Bachelor of Media Studies is a 3u1i programme in which students will undergo face-to-face and online classes, undertake assignments and do an academic project for 5 normal semesters and 1 short semester, followed by industrial training internships for 2 semesters.


Duration:  3.5 Years (7 Semesters), Full time (Coursework)

Programme Structure

  1. Philosophy and Current Issues
  2. External Faculty Electives
  3. Introduction to Social Sciences and Humanities
  4. Introduction to Media Studies
  5. Introduction to Media Design
  6. Rhetoric and Public Speaking
  7. Writing for Media
  8. Social Engagement
  9. English Communication Course
  10. Information Literacy
  11. Media and Communication Theories
  12. Media Law and Ethics
  13. Organizational Communication
  14. Screen Production Techniques
  1. English Communication Course
  2. Introduction to Social Sciences and Humanities
  3. News Reporting
  4. Editing
  5. Programme Elective courses: Choose THREE (3) courses:
    1. Photo Journalism
    2. Publishing Economy
    3. Screen Writing
    4. Persuasive Communication
    5. Selected Current Issues
    6. Media in the Global and Local Contexts
    7. Political Communication
    8. Communication Management (Offered in Year 2 Semester 1)
  6. Appreciation of Ethics and Civilizations
  7. Basic Entrepreneurship Culture
  8. Malay Language Communication*
  9. Media, Culture and Society
  10. Programme Elective courses: Choose THREE (3) or FOUR (4) courses:
    1. Feature Writing
    2. Electronic Publishing
    3. Directing: Principles and Practices
    4. Marketing Communication
    5. Creative Writing
    6. Creative Industry Management
    7. Broadcast Journalism
  1. Co-Curriculum
  2. Ethics and Professionalism in Social
  3. Techniques and Strategies in Public Relations
  4. Project Paper 2
  5. Programme Elective courses: Choose THREE (3) courses:
    1. Multimedia Production
    2. Strategic Event Management
    3. Documentary Production
    4. Public Relations and Social Media
    5. Language Proficiency for Professional
    6. Magazine Publishing
    7. Citizen Journalism
  6. Industrial Training (P1)
  7. Industrial Training (P2)
  1. Industrial Training

Note:

*Courses for International Students

Refer to the list of Student Attribute Enhancement Courses (SHE) provided by CITRA.


Students may choose ten (10) Courses from one of the (1) specialization elective/ university minor packages offered


CORE COURSE

  1. Introduction to Media Studies
  2. Introduction to Media Design
  3. Rhetoric and Public Speaking
  4. Writing and Media
  5. Media and Communication Theories
  6. Media Law and Ethics
  7. Organizational Communication
  8. Screen Production Techniques
  9. News Reporting
  10. Editing
  11. Media, Culture and Society
  12. Project Paper 1
  13. Techniques and Strategies in Public Relations
  14. Project Paper 2
  15. Industrial Training

ELECTIVE COURSE (YEAR 2)

Choose TWO (2) courses only

  1. Photojournalism
  2. Publishing Economy
  3. Screen Writing
  4. Persuasive Communication
  5. Selected Current Issues
  6. Media in the Global and Local Contexts
  7. Political Communication

CHOOSE THREE (3) OR FOUR(4) COURSES ONLY

  1. Feature Writing
  2. Electronic Publishing
  3. Directing: Principles and Practices
  4. Marketing Communication
  5. Creative Writing
  6. Communication Management
  7. Creative Industry Management
  8. Broadcast Journalism

ELECTIVE COURSE(YEAR 3)

Choose THREE (3) courses only

  1. Multimedia Production
  2. Strategic Event Management
  3. Documentary Production
  4. Public Relations and Social Media
  5. Language Proficiency for Professionals
  6. Magazine Publishing
  7. Citizen Journalism

Career Prospects

Broadcast Journalist, Communication Manager, Creative Writer, Digital Content Creator, Documentary Producer, Editorial Director, Event Manager, Marketing Communication Specialist, Media Analyst, Media Designer, Media Law Consultant, Media Planner, Media Researcher, Multimedia Producer, Photojournalist, Publishing Manager, Public Relations Specialist, Screenwriter, Strategic Communications Consultant, Citizen Journalist.

Tuition Fee

Local

RM60,800

(Note: This fee is not applicable for UPU applicant)

International

RM68,100

Intake

Semester 2 (March) Intake, Academic Session 2025//2026

Entry Requirement

STPM
  • Malaysian citizen
  • Obtain a minimum CGPA of 3.00
  • Obtained a minimum Grade B- in TWO (2) Subjects
  • Stream: Art and Science stream
Matriculation / Foundation
  • Malaysian citizen
  • Obtain a minimum CGPA of 3.00 a recognised institution approved by UM Senate
  • Obtained a minimum Grade B- in TWO (2) subjects
  • Stream: Art and Science stream
STAM
  • Malaysian Citizen
  • Obtained a minimum grade of Jayyid Jiddan at Sijil Tinggi Agama Malaysia (STAM)
  • Obtain a minimum grade of Jayyid in TWO (2) subjects at the STAM level
Diploma / Equivalent
  • Malaysian citizen
  • Obtain a minimum CGPA of 3.00 a recognised institution approved by UM Senate
  • Obtain a minimum grade of B- in TWO (2) subjects at the Diploma level
UM SATU Foundation
  • Malaysian citizen
  • Obtain a minimum CGPA of 3.00
  • Obtain a minimum grade of B- in TWO (2) subjects
GEC A-Level
  • Malaysian citizen
  • Obtain a recognized GCE A-Level qualification
  • Obtain a minimum grade of B in TWO (2) subjects
International Baccalaureate (IB)
  • Malaysian citizen
  • Obtain a minimum score of 30 points
  • Obtain at least Grade 5 (HL) / 6 (SL) in TWO (2) subjects.
AUSMAT
  • Malaysian citizen
  • Obtain a minimum score of 80 in the Australian Tertiary Admissions Rank (ATAR).
  • Obtain a minimum grade of B in TWO (2) subjects
Senior High School Certificate (SHSC)
  • Pass with a minimum average of 65%
  • Obtain a minimum of 60%/grade B- in any TWO (2) subjects
Matriculation / Foundation
  • Obtain a minimum CGPA of 3.00 from a recognised institution approved by UM Senate
  • Obtain a minimum of grade B- in any TWO (2) subjects
Diploma
  • Obtain a minimum CGPA of 3.00 from a recognised institution approved by UM Senate
  • Obtain a minimum of grade B- in any TWO (2) subjects
GEC A-Level
  • Obtain a recognize GCE A-Level Qualification
  • Obtain a minimum of grade B in any TWO (2) subjects
International Baccalaureate (IB)
  • Obtain a minimum score of 30 points
  • Obtain at least Grade 5 (HL) / 6 (SL) in any TWO (2) subjects
AUSMAT
  • Obtain a minimum score of 80 in the Australian Tertiary Admissions Rank (ATAR)
  • Obtain a minimum grade B in any TWO (2) subjects
Additional Requirements:
  • Candidates who apply must be physically fit, not suffering from any mental or physical illness and able to follow the program of study designed for this course.

English Language Requirements

  • Obtain a minimum of Band 3.0 in MUET for examinations starting from Session 1 of the year 2021, or Band 3.0 for examinations up to the year 2020, according to the validity period on the date of application
  • However, applicants without MUET but with the following results may be considered for conditional admission, provided they fulfill the MUET requirement within ONE (1) academic session:
    • Obtain at least Band 4.5 (Academic) in IELTS;
    • Obtain a minimum score of 33 in TOEFL iBT (Centre-based)
  • Obtained a minimum English language Competency in any ONE (1) of the following requirements:
    • MUET 4.0
    • IELTS (Academic) 6.0
    • TOEFL iBT (Centre-based) 60
    • TOEFL Essentials (Online) 8.5
    • Pearson Test of English (PTE Academic) 59
    • Cambridge English Qualifications & Tests B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency 169